Pet Oral Care Products Market Growth Forecast: Exploring Trends and Opportunities for the Next Decade
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What key factors are powering the surge in the pet oral care products market right now?
In the previous years, the pet oral care products market has seen significant growth. The market which had a value of $2.06 billion in 2024 is expected to rise to $2.18 billion in 2025, with a compound annual growth rate (CAGR) of 5.5%. This surge in growth during the historical period can be credited to factors such as a rise in pet ownership, a better understanding of pet dental health, endorsements by veterinarians, the humanization of pets, and the common occurrence of dental problems in pets.
How fast Is the pet oral care products market expected to grow, and what’s its future value?
The pet oral care products market is predicted to exhibit robust growth in the coming years, anticipating to reach a value of $2.88 billion in 2029 with a compound annual growth rate (CAGR) of 7.3%. This growth over the forecasted period might be driven by an increased emphasis on preventive care for pets, innovative product formulations, e-commerce and pet specialty retail growth, an increase in veterinary endorsements, and a surge in pet dental insurance programs. Noteworthy trends during this period are expected to be the creation of enzymatic toothpaste and gels, focus on breath-freshening products in the market, the inclusion of advanced, connected oral care devices, and partnerships for specialized pet oral care solutions.
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What are the leading drivers of growth in the pet oral care products market?
The surge in dental ailments among pets is anticipated to boost the expansion of the pet oral care merchandise market. The term dental disease pertains to an array of conditions causing discomfort and pain, potentially leading to severe health problems affecting the oral cavity of pets, this includes their teeth, gums, and surrounding structures. Pet oral hygiene products are beneficial as they cleanse the oral cavity, keep breath fresh, and uphold oral hygiene, consequently eradicating dental diseases. In September 2022, RSPCA Australia, an independent, community-based charity, stated that dental disease is the most common health problem among pets, impacting 70% of cats and 80% of dogs before they reach three years old. In March 2023, the Royal Veterinary College, a leading UK veterinary institution, declared that periodontal disease is the most frequently diagnosed ailment in cats in the UK. The research indicated 15.2% of cats are diagnosed with the disease annually, affecting approximately 1.8 million cats per year, with a high probability of many cases going undetected. As a result, the high occurrence of dental diseases in pets is propelling the growth of the pet oral care products market.
What are the key segments defining the pet oral care products market?
The pet oral care products market covered in this report is segmented –
1) By Product Type: Toothpaste, Toothbrushes, Dental Wipes, Dental Chews, Oral-Care Food Additives, Oral-Care Water Additives, Other Products
2) By Pet Type: Dogs, Cats, Other Pets
3) By Distribution Channel: Super markets And Hyper markets, Online Channels, Specialized Pet Shops, Veterinary Channels, Other Distribution Channels
4) By Application: Residential, Commercial
5) By End-Use: Veterinary Hospitals, Private Clinics, Home Care, Colleges And Universities
Subsegments:
1) By Toothpaste: Enzymatic Toothpaste, Non-Enzymatic Toothpaste, Flavored Toothpaste
2) By Toothbrushes: Finger Brushes, Standard Dog Toothbrushes, Cat Toothbrushes, Electric Toothbrushes
3) By Dental Wipes: Textured Dental Wipes, Antimicrobial Dental Wipes, All-Natural Dental Wipes
4) By Dental Chews: Rawhide Dental Chews, Grain-Free Dental Chews, Enzymatic Dental Chews, Dental Bones and Treats
5) By Oral-Care Food Additives: Water-Soluble Oral Care Powders, Liquid Oral Care Additives, Treats with Oral-Care Benefits
6) By Oral-Care Water Additives: Antibacterial Water Additives, Breath Freshening Water Additives, Enzymatic Water Additives
7) By Other Products: Oral-Care Gels, Breath Freshening Sprays, Dental Kits
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Who are the key players steering the development of the pet oral care products market?
Major companies operating in the pet oral care products market include Mars Incorporated, Boehringer Ingelheim International GmbH, Nestlé Purina PetCare Company, Colgate-Palmolive Company, Kao Corporation, Central Garden & Pet Company, Hill’s Pet Nutrition Inc., Blue Buffalo Co. Ltd., Virbac Corporate, Dechra Pharmaceuticals plc, Compana Pet Brands, Vetoquinol SA, Manna Pro Products LLC, Nutrix LLC, TropiClean, Kaytee Products Inc., Ceva Animal Health LLC, AllAccem Inc., HealtyMouth LLC, imRex Inc., PetzLife Products Inc., Kane Biotech, Natural Pet Innovations
What emerging trends are influencing the growth of the pet oral care products market?
In the pet oral care products market, a significant emerging trend is product innovation. To maintain their market standing, principal businesses in this sector are creating novel products. A case in point is TEEF for Life, a company based in the US that specializes in canine oral care. This company unveiled two innovative supplements, Selective Microbial Metabolism Regulation Technology (SMMRT) and Protektin42, in January 2023 with the aim of bolstering oral health in pets. Clinical studies have substantiated the ability of SMMRT to elevate the levels of healthy bacteria and curtail the proliferation of germs associated with dental conditions in both humans and animals. The other product, Protektin42, is designed to address the root causes of gum disease, tooth decay, and halitosis in dogs. Composed of human-grade, plant-derived ingredients, Protektin42 is a pre-and postbiotic supplement available in a powder form that can be combined with water.
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Which regions are most influential in expanding the pet oral care products market?
North America was the largest region in the pet oral care products market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the pet oral care products market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
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