Understanding Key Drivers and Growth Opportunities in the Pharma And Biotech CRM Software Market: Trends and Market Size Insights
2025 Market Reports Update: Market Size Forecasts to 2034, Key Trends, Leading Players, and Top Regions – Get Ahead of the Competition Today!
What Major Innovations Are Driving the Accelerated Growth of the Pharma And Biotech CRM Software Market?
The increasing need for personalized medicine is expected to drive the growth of the pharma and biotech CRM software market. Personalized medicine involves customizing healthcare decisions based on an individual’s genetic makeup, lifestyle, and environmental factors. The rising demand for personalized medicine is driven by higher cancer rates and increasing chronic disease incidences. Pharma and biotech CRM software is essential to managing patient data and ensuring effective, tailored healthcare delivery. For example, the Personalized Medicine Coalition reported that 12 new personalized medicines were approved in 2022, accounting for 34% of all newly approved treatments. Therefore, the growing demand for personalized medicine is contributing to the growth of the pharma and biotech CRM software market.
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How Will the Growth Rate of thePharma And Biotech CRM Software Market Impact Industry Trends by 2034?
The pharma and biotech CRM software market size grew swiftly, rising from $7.39 billion in 2024 to $8.76 billion in 2025 at a CAGR of 18.5%, owing to a shift towards customer-centric models, expanded sales and marketing efforts, rising need for data analytics, focus on efficiency, and improving customer experiences.
The pharma and biotech CRM software market is projected to grow rapidly, reaching $17.06 billion in 2029 at a CAGR of 18.1%. The growth is driven by the emphasis on AI-powered customer insights, virtual engagement solutions, healthcare ecosystem integration, compliance and data security, and expanding mobile and remote access. Major trends include AI-powered insights, predictive analytics for healthcare providers, patient-centric approaches, virtual engagement, and digital marketing.
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What Are the Most Significant Market Trends Transforming thePharma And Biotech CRM Software Market?
Major companies in the pharma and biotech CRM software market are increasingly adopting artificial intelligence (AI) and machine learning to create platforms like AI-powered personalized engagement systems. These systems provide targeted messaging for healthcare professionals (HCPs), patients, and other stakeholders. For example, in October 2023, Salesforce, Inc., a US-based provider of cloud-based software, launched its life sciences cloud to streamline patient engagement and clinical operations with AI, data, and automation. This cloud helps organizations improve patient engagement, clinical operations, and personalized stakeholder experiences in drug and device development.
What Are the Top Market Players Propelling the Growth of thePharma And Biotech CRM Software Industry?
Major companies operating in the pharma and biotech CRM software market are Oracle Corporation, Salesforce.com Inc., IQVIA Holdings Inc., Trueblue Inc., Cirrius Solutions Inc., Veeva Systems Inc., Aurea Software Inc., Indegene Private Limited, Close-Up International Limited, Interactive Medica S.A., StayinFront Inc., Axtria Inc., Navicon Consulting LLC, Aktana Inc., Bpmonline, AKA Enterprise Solutions LLC, Anthill Agency Ltd., Media-Soft Inc., Zephyr Health Inc., Synergistix Inc., Euris S.A., Inova Software Inc., Prolifiq Software Inc., Infonis International Corp., Ivy Software Development Services Pvt. Ltd.
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Which Primary Segments of the Pharma And Biotech CRM Software Market Are Driving Growth and Industry Transformations?
The pharma and biotech crm software market covered in this report is segmented –
1) By Technology: Artificial Intelligence Customer Relationship Management (CRM), Conventional Customer Relationship Management (CRM)
2) By Deployment: On-Premises, Cloud Based
3) By Enterprise Size: Large Enterprise, Small And Medium Enterprise (SMEs)
4) By Industry: Pharmaceuticals, Biotech
Subsegments:
1) By Artificial Intelligence Customer Relationship Management (CRM): AI-Powered Sales Automation, AI-Driven Customer Insights And Analytics, Predictive Analytics For Lead Scoring, Chatbots And Virtual Assistants, Natural Language Processing (NLP) For Customer Interaction, Personalized Marketing And Campaign Management, Sentiment Analysis And Customer Feedback Analysis, Machine Learning For Sales Forecasting
2) By Conventional Customer Relationship Management (CRM): Contact And Lead Management, Sales Pipeline And Opportunity Management, Marketing Automation And Campaign Management, Customer Service And Support Modules, Email Marketing And Communication Tools, Customer Segmentation And Targeting, Activity Tracking And Reporting, Integration With ERP And Other Business Systems
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Which Regions Are Key Players in the Growth of the #What Major Innovations Are Driving the Accelerated Growth of the Pharma And Biotech CRM Software Market?# Market?
North America was the largest region in the pharma and biotech CRM software market in 2023. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the pharma and biotech crm software market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
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