What’s Driving Growth in the Stoma Or Ostomy Care Market? Insights into Key Trends and Opportunities
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What is the Anticipated CAGR of the Stoma Or Ostomy Care Market, and What Factors Will Drive It?
The market size of stoma or ostomy care has been on a consistent upward trend in the past few years. There is a projected increase from $3.69 billion in 2024 to $3.90 billion in 2025, with a compound annual growth rate (CAGR) of 5.8%. Several factors have contributed to this historical growth, including the increased cases of colorectal and bladder cancer, a rise in the occurrence of inflammatory bowel diseases (IBD), growth in home healthcare services provided to ostomy patients, amplified awareness initiatives, and an expansion in online sales platforms.
In the ensuing years, a robust increase in the size of the stoma or ostomy care market is anticipated. It is projected to reach $4.83 billion in 2029, rising at a 5.5% compound annual growth rate (CAGR). Factors fueling growth in this forecast period include the escalating incidence of inflammatory bowel diseases, the global surge in the aging population, expansion of home healthcare services for ostomy patients, increased awareness about stoma care and ostomy products, and the emphasis on care centered around patients. Key trends for the forecasted period encompass advancements in ostomy care products, the incorporation of virtual fitness trends, the inclusion of smart technology, collaborations and partnerships, and the integration of AI in product development.
Which Factors Are Enhancing the Growth of the Stoma Or Ostomy Care Market?
The stoma or ostomy care market is anticipated to grow with the rising incidence of colorectal cancer. Colorectal cancer begins in the colon or rectum, vital parts of the digestive system. Factors such as an aging populace, alterations in dietary habits including high consumption of processed food, lifestyle modifications like a lack of physical activity, and genetic predisposition, are contributing to the increasing instances of this disease. Stoma or ostomy care, with the use of ostomy bags, skin barriers and other accessories, facilitates waste management, infection prevention, and improves patient comfort after colorectal cancer treatment. It therefore plays an essential role in post-operative care and helps adapt to a new lifestyle, thus enhancing the quality of life for patients. For instance, the American Cancer Society projected in January 2024, about 152,810 new cases of colorectal cancer (81,540 in men, 71,270 in women) and 53,010 deaths, an increase from 52,550 in 2023, making it the second leading cause of cancer-related deaths in the U.S. Hence, the rising occurrence of colorectal cancer is a key driver for the stoma or ostomy care market.
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Who Are the Top Companies Contributing to the Growth of the Stoma Or Ostomy Care Market?
Major companies operating in the stoma or ostomy care market are 3M Company, Henkel AG, B. Braun SE, Smith & Nephew plc, Coloplast Corporation, ConvaTec Group PLC, Salts Healthcare Ltd., Hollister Incorporated, Cymed Inc., Marlen Manufacturing & Development Company, ALCARE Co. Ltd., Welland Medical Limited, Perma-Type Company Inc., EuroMed Inc., Nu-Hope Laboratories Inc., Torbot Group Inc., OstomyCure AS, OxMed International GmbH, Trio Healthcare Ltd., Genairex Inc., NB Products Inc.
How Are Technological Trends Affecting the Growth and Development of the Stoma Or Ostomy Care Market?
Leading businesses in the stoma or ostomy care sector are prioritizing technological breakthroughs, including customizable convexity. This focus aims to offer high-grade solutions to ostomy patients to ensure a comfortable fit, prevent leakage, and accommodate various body shapes and stoma types. The concept of customizable convexity pertains to the capacity to modify the location of tension and the depth of convexity in ostomy barriers, allowing for custom-fit solutions that enhance the stoma’s protrusion, flatten the skin, and maximize comfort for diverse body shapes. For instance, Convatec Group, a medical device firm based in the UK, rolled out a product called Esteem Body with Leak Defense in the U.S. market in April 2024. This one-piece soft convexity ostomy system is designed to cater to a range of body shapes and stoma types. It boasts advanced adhesives, different convexity options, and a unique ‘8-shape’ pouch, enhancing user comfort, security, and leak prevention.
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Which Segments of the Stoma Or Ostomy Care Market Hold the Most Potential for Future Development?
The stoma or ostomy care market covered in this report is segmented –
1) By Product Type: Ostomy Bags, Skin Barriers, Pastes And Powders, Other Accessories
2) By Surgery Type: Ileostomy, Colostomy, Urostomy
3) By System Type: One-piece System, Two-piece System
4) By End User: Hospitals, Home Care Settings, Ambulatory Surgical Centers (ASCs), Clinics
Subsegments:
1) By Ostomy Bags: One-Piece Systems, Two-Piece Systems, Drainable Bags, Closed Bags
2) By Skin Barriers: Solid Skin Barriers, Moldable Skin Barriers, Extended Wear Skin Barriers
3) By Pastes And Powders: Stoma Pastes, Stoma Powders, Barrier Rings
4) By Other Accessories: Adhesive Removers, Belt And Straps, Deodorizers, Cleansing Wipes
What Are the Key Regions Powering Growth in the Stoma Or Ostomy Care Market?
North America was the largest region in the stoma or ostomy care market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the stoma or ostomy care market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
What Defines the Scope of the Stoma Or Ostomy Care Market?
Stoma or ostomy care refers to the management and care of a stoma, which is an artificial opening created surgically to allow bodily waste to exit when the natural pathways are non-functional due to illness, injury, or surgery. This care involves medical, personal, and emotional aspects to ensure the patient’s quality of life.
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