Future Outlook of the Men’s Health Supplements Market: Growth, Trends, and Emerging Opportunities Explored
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How has the men’s health supplements market grown in recent years?
There has been robust growth in the market size of men’s health supplements in the past several years. The market, standing at $80.61 billion in 2024, is forecasted to increase to $88.46 billion in 2025, representing a compound annual growth rate (CAGR) of 9.7%. This growth during the historic period can be linked to several factors such as a rise in health and wellness consciousness, an increase in the aging male population, the growing trend of fitness and bodybuilding, an upsurge in stressful lifestyles, the introduction of preventative healthcare measures, a boom in the use of dietary supplements and enhancement in sports and athletic performance.
How is the men’s health supplements market size expected to evolve during the forecast period?
The market size for men’s health supplements is predicted to undergo swift expansion in the coming years, reaching a value of $134.66 billion in 2029 with a compound annual growth rate (CAGR) of 11.1%. This anticipated growth during the forecast period can be ascribed to various factors including the impact of social media on health fads, preference for herbal and natural components, focus on bolstering the immune system, escalating demand for testosterone enhancers, growth of online shopping and e-commerce, adoption of bespoke nutrition solutions, increase in specific male health issues, and the emergence of plant-based and vegan supplements for men. Key trends for the upcoming forecast period encompass advancements in nutraceutical studies, incorporation of inventive delivery methods, inclusion of probiotics for gut health, utilisation of blockchain technology for supply chain transparency, concentration on sustainable packaging methods.
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Which key drivers are propelling the men’s health supplements market’s growth?
The escalation in cases of nutritional deficiencies in men is anticipated to drive the expansion of the men’s health supplement market. These deficiencies transpire when the body doesn’t receive adequate essential vitamins, minerals, and other necessary nutrients for proper function and peak health. Health supplements for men can potentially address this problem, considering the growing frequency of nutritional inadequacies in males. These supplements support a balanced diet by providing necessary vitamins, minerals, and other nutrients that may not be present in everyday food consumption. For example, HealthMatch, a digital health firm based in Australia, reported in November 2022 that in the U.S., 50% of children younger than five and 70% kids between six and eleven had inadequate vitamin D levels, while 42% of adults were deficient. Therefore, the rise in nutritional deficiencies in men is fuelling the rise of the men’s health supplement market.
What are the market segments in the men’s health supplements industry?
The men’s health supplements market covered in this report is segmented –
1) By Type: Sports Supplements, Reproductive Health Supplements, Bone And Joint Health Supplements, Cardiovascular Health Supplements, Probiotic Supplements, Anti-Aging Supplements, Hair Growth Supplements, Weight Management Supplements, Immune Health Supplements, Other Types
2) By Age Group: 20-30, 31-45, 46-60, Above 60
3) By Formulation: Tablets, Capsules, Liquids, Powders, Gummies, Other Formulations
4) By Distribution Channel: Online, Offline
Subsegments:
1) By Sports Supplements: Protein Powders, Creatine, Branched-Chain Amino Acids (BCAAs), Pre-Workout Formulas
2) By Reproductive Health Supplements: Testosterone Boosters, Fertility Supplements
3) By Bone And Joint Health Supplements: Glucosamine, Chondroitin, Calcium and Vitamin D
4) By Cardiovascular Health Supplements: Omega-3 Fatty Acids, Coenzyme Q10 (CoQ10)
5) By Probiotic Supplements: Multi-Strain Probiotics, Targeted Probiotic Blends
6) By Anti-Aging Supplements: Antioxidants, Collagen Supplements
7) By Hair Growth Supplements: Biotin, Saw Palmetto
8) By Weight Management Supplements: Fat Burners, Appetite Suppressants
9) By Immune Health Supplements: Vitamin C, Zinc
10) By Other Types: Herbal Supplements, Nutraceuticals
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Which leading companies are shaping the growth of the men’s health supplements market?
Major companies operating in the men’s health supplements market include Haleon plc, Herbalife Nutrition Ltd., GNC Holdings LLC, Vitamin Shoppe Inc., Biotest LLC, Hims & Hers Health Inc., Now Health Group Inc., Thorne Research Inc., Natrol LLC, Irwin Naturals Inc., Pharmavite LLC, Nutrix International LLC, Nordic Naturals Inc., Matsun Nutrition Inc., Makers Nutrition LLC, NutraBio Labs Inc., Vox Nutrition Inc., Nutricap Labs LLC, Nutrivo LLC, Paragon Laboratories Inc., Nutra Solutions USA Inc., Optimum Nutrition Inc., Vee Excel Drugs & Pharmaceuticals Pvt. Ltd., BioThrive Sciences LLC, Nutraceutical Wellness Inc., Botanic Supplements Private Limited, Custom Nutra LLC, Bio-Tech Pharmacal Inc., NutraPak USA, NuMedica LLC
What key trends are currently impacting the men’s health supplements market’s development?
The prominence of product innovation is a rising trend in the men’s health supplement industry. Key players in the market, including men’s health supplement manufacturers, are honing their attention on new product creations to maintain their market standing. An illustrative example occurred in June 2023 when GNC Holdings LLC, a firm from the United States that delivers health and nutrition merchandise, unveiled their Mega Men Ultra Testosterone. This scientifically endorsed innovation offers a robust resolution to boosting testosterone levels. Developed using DuoCap Technology linking two capsules, it provides a potent daily dosage. By doing so, it seeks to boost lean muscle and augment dilation of blood vessels.
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Which geographic areas are influencing the growth of the men’s health supplements market?
Asia-Pacific was the largest region in the men’s health supplements market in 2024. The regions covered in the men’s health supplements market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa
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