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What key factors are powering the surge in the sexual health products market right now?

The sexual health products market has expanded considerably and is forecasted to grow from $120.93 billion in 2024 to $132.77 billion in 2025 at a CAGR of 9.8%. Factors contributing to past growth include increased public awareness, improved healthcare access, pharmaceutical advancements, evolving societal perspectives on sexual health, and the rise of targeted therapies.

How fast Is the sexual health products market expected to grow, and what’s its future value?

The sexual health products market is projected to grow significantly, reaching $191.14 billion by 2029 at a CAGR of 9.5%. Growth is driven by increasing awareness, a rising prevalence of sexual health issues, greater healthcare access, and the demand for personalized solutions. Key trends include advancements in digital health, increasing focus on mental and emotional well-being, telemedicine expansion, rising interest in holistic remedies, and personalized treatment options.

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What are the leading drivers of growth in the sexual health products market?

The increasing awareness of HIV infections is expected to propel the growth of the sexual health products market. Efforts to educate the public about HIV prevention and treatment are driving the demand for sexual health products like condoms and HIV self-test kits. For instance, the National HIV/AIDS Strategy aims for a 90% reduction in new HIV infections by 2030. The rising awareness of HIV is supporting the growth of the sexual health products market.

What are the key segments defining the sexual health products market?

The sexual health productsmarket covered in this report is segmented –

1) By Type: Sex Toys, Condoms, Lubricants, Female Contraceptives (OTC), Sexual Wellness Supplements (OTC), Performance Enhancement Products, Intimate Hygiene Products, Other Types

2) By Distribution Channel: Supermarkets And Hypermarkets, Pharmacies, Specialty Stores, Online Retailers

3) By Application: Woman, Man

Subsegments:

1) By Sex Toys: Vibrators, Dildos, Couples’ Toys, Anal Toys, BDSM Gear, Masturbation Sleeves

2) By Condoms: Latex Condoms, Non-Latex Condoms (Polyurethane, Polyisoprene), Ribbed Or Textured Condoms, Flavored Condoms, Extra-Thin Condoms

3) By Lubricants: Water-Based Lubricants, Silicone-Based Lubricants, Oil-Based Lubricants, Flavored Lubricants, Aloe Vera Or Natural Lubricants

4) By Female Contraceptives (OTC): Contraceptive Pills, Emergency Contraceptive Pills, Contraceptive Patches, Vaginal Rings

5) By Sexual Wellness Supplements (OTC): Herbal Supplements, Vitamins and Minerals for Sexual Health, Libido Enhancers, Aphrodisiacs

6) By Performance Enhancement Products: Male Enhancement Pills, Testosterone Boosters, Libido Enhancers for Men, Supplements For Erectile Function

7) By Intimate Hygiene Products: Feminine Washes, Intimate Wipes, pH-Balanced Cleansers, Deodorizing Products

8) By Other Types: Sexual Health Books And Guides, Educational Kits, Safety And Protection Products, Other Wellness Devices

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Who are the key players steering the development of the sexual health products market?

Major companies operating in the sexual health products market are Reckitt Benckiser Group plc, Church & Dwight Co. Inc., Mankind Pharma Ltd., LELO Ltd., Doc Johnson Enterprises Inc., Karex Berhad, FUJI LATEX CO. LTD., DKT International Inc., Lovehoney Group Ltd., BioFilm Inc., Lifestyles Healthcare Pte Ltd., Standard Innovation Corp., Intimina AB, HLL Lifecare Limited, pjur group Luxembourg S.A., Bijoux Indiscrets SL, BMS Factory S.L., Condom Depot Inc., FUN FACTORY GmbH, Hot Octopuss Ltd., Pharmactive Biotech Products S.L., WOW Tech Group, Bold Care Pvt. Ltd

What emerging trends are influencing the growth of the sexual health products market?

Prominent businesses in the market for sexual health items are concentrating their efforts on introducing innovative items such as ultra-thin graphene condoms to improve user experience and meet the increasing consumer demand for high-performing, low-profile, and comfy products. The term graphene-thinnest condoms describes condoms made from graphene, which is an extraordinary material allowing for super-thin yet robust and long-lasting protection, increasing comfort and sensitivity for users. For example, ONE Condoms, a US producer of luxury condoms and lubricants, introduced the world’s first graphene condom named ONE Flex in October 2023. Designed to be one of the slimmest condoms on the market, ONE Flex provides 85% more body heat transfer than typical latex condoms. ONE Flex’s distinctive combined design merges graphene with natural rubber latex, delivering enhanced feelings of pleasure and comfort. Clinical studies evidence a two-to-one preference for ONE Flex over regular latex condoms, indicating heightened user contentment. FDA approved for STI and unplanned pregnancy protection, these condoms can be purchased online or at designated Walgreens stores.

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Which regions are most influential in expanding the sexual health products market?

North America was the largest region in the sexual health products market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the sexual health products market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

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