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How has the nutritional serum market grown over the years?

The market size for nutritional serums has seen significant growth in the latest times. The market value is expected to increase from $6.33 billion in 2024 to $6.91 billion in 2025, reflecting a compound annual growth rate (CAGR) of 9.1%. The substantial growth during the past period is due to the rise in the aging population, heightened consciousness about health and wellness, growth in sports and fitness sectors, the convenience of serum use, and the growing trend toward clean beauty products.

What Is the forecasted market size and growth rate for the nutritional serum market?

The market for nutritional serums is anticipated to experience robust growth in the coming years, with projections indicating a rise to $9.64 billion by 2029, reflecting a compound annual growth rate (CAGR) of 8.7%. This expansion during the projection period is attributed to a rising preference for organic and natural compounds, a shift towards preventive healthcare, an increase in vegan and vegetarians lifestyles, the development of corporate wellness schemes, and focus on immunity health. The forecast period is also likely to witness trends such as the adoption of environmentally friendly packaging methods, the development of nutritional serums compatible with wearable health technology devices, progress in formulation techniques, the incorporation of subscription-based models, and the advancement in hybrid nutritional merchandise.

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What are the major factors driving growth in the nutritional serum market?

The increasing emphasis on individual grooming and attractiveness forecasts a surge in the nutritional serum market in the future. Personal care and aesthetics involve efforts and items concentrating on improving and preserving a person’s looks and sanitation. This emphasis on individual grooming and attractiveness is motivated by consumer demand for self-pampering, grooming, and beauty enhancement products and services. Nutritional serums boost personal care and attractiveness by delivering high-potency nutrients, antioxidants, and vitamins directly to the skin. They help improve hydration, texture, and luster while addressing issues like dullness, aging, and uneven skin tone. For instance, the Bureau of Labor Statistics, a government agency from the United States, noticed a considerable rise of 20.3% in 2022 from 19.3% in 2021 in personal care products and services in October 2023. Therefore, the escalating concentration on individual grooming and attractiveness is fueling the expansion of the nutritional serum market.

What key areas define the segmentation of the global nutritional serum Market?

The nutritional serum market covered in this report is segmented –

1) By Type: Vitamin Serums, Antioxidant Serums, Hydrating Serums, Exfoliating Serums, Anti-Aging Serums, Brightening Serums, Anti-Acne Serums, Oil Control Serums, Skin-Tightening Serums, Other Types

2) By Skin Type: Dry Skin, Oily Skin, Normal Skin, Sensitive Skin

3) By Price: Low, Medium, High

4) By Distribution Channel: Online, Offline

5) By End Use: Men, Women

Subsegments:

1) By Vitamin Serums: Vitamin C Serums, Vitamin E Serums, Vitamin A (Retinol) Serums, Vitamin B Complex Serums, Other Vitamin-Infused Serums

2) By Antioxidant Serums: Green Tea Extract Serums, Niacinamide Serums, Resveratrol Serums, Coenzyme Q10 Serums, Other Antioxidant-Infused Serums

3) By Hydrating Serums: Hyaluronic Acid Serums, Glycerin-Based Serums, Aloe Vera Serums, Other Moisturizing Serums

4) By Exfoliating Serums: Alpha Hydroxy Acid (AHA) Serums, Beta Hydroxy Acid (BHA) Serums, Enzyme-Based Serums, Other Exfoliating Serums

5) By Anti-Aging Serums: Peptide-Based Serums, Retinol Or Retinoid Serums, Collagen-Boosting Serums, Other Anti-Aging Formulations

6) By Brightening Serums: Vitamin C-Based Serums, Niacinamide Serums, Licorice Extract Serums, Arbutin Serums, Other Brightening Serums

7) By Anti-Acne Serums: Salicylic Acid Serums, Benzoyl Peroxide Serums, Tea Tree Oil Serums, Sulfur-Based Serums, Other Acne-Fighting Serums

8) By Oil Control Serums: Salicylic Acid Oil Control Serums, Niacinamide Oil Control Serums, Clay-Based Serums, Other Oil Regulation Serums

9) By Skin-Tightening Serums: Collagen-Boosting Serums, Elastin-Enhancing Serums, Firming Peptide Serums, Other Skin Tightening Formulas

10) By Other Types: Custom Formulated Serums, Multi-Function Serums, Specialized Serums For Sensitive Skin

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What are the top market players propelling the growth of the nutritional serum industry?

Major companies operating in the nutritional serum market are Procter & Gamble Company, Johnson & Johnson Services Inc., Unilever, L’Oréal S.A., Colgate-Palmolive, Estee Lauder Companies Inc., Beiersdorf AG, Shiseido Company Limited, Avon Products Inc., Coty Inc., Galderma S.A., Amorepacific Corporation, Mary Kay Inc., Nu Skin Enterprises, The Body Shop International Limited, KOSÉ Corporation, Revlon Inc., Melaleuca Inc., Young Living Essential Oils LC, Oriflame Holding AG, VLCC Health Care Limited, Natura Bisse International Inc., MamaEarth, Morrocanoil Inc., Tata Harper Skincare

Which trends are expected to transform the nutritional serum market?

Significant players in the nutritional serum market are concentrating on the development of innovative skincare items, like Vitamin serums. This is in response to the rising consumer demand for specific skincare solutions. Vitamin serums are skincare products with high levels of vitamins, for instance, Vitamin C, Vitamin E, or Vitamin A. These serums cater to specific skincare issues such as brightening, aging, and hydration. In July of 2024 for example, Galderma S.A, a pharmaceutical company based in Switzerland, introduced the Cetaphil Vitamin C Serum and the Cetaphil Ceramide Serum. Cetaphil’s Vitamin C Serum includes 3-O-ethyl ascorbic acid for protection against antioxidants and reducing dark spots. Meanwhile, the Ceramide Serum features ceramide, Centella Asiatica, and allantoin meant to repair and fortify the skin barrier while providing 48-hour hydration and an improved skin texture.

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What regions are dominating the nutritional serum market growth?

Asia-Pacific was the largest region in the nutritional serum market in 2024. The regions covered in the nutritional serum market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

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