2025 Market Reports Update: Market Size Forecasts to 2034, Key Trends, Leading Players, and Top Regions – Get Ahead of the Competition Today!

What Major Innovations Are Driving the Accelerated Growth of the Women’s Digital Health Market?

The increasing availability and use of smartphones are anticipated to spearhead the surge in women’s digital health. Smartphone penetration signifies the proportion of people owning and operating smartphones. Apps designed for smartphones are becoming increasingly common for women’s healthcare, providing a wide array of health-related information, from menstrual cycle tracking to pregnancy and fertility management. The growing prevalence of mobile devices now allows women to easily obtain health information and resources, thereby promoting a more proactive health management approach. For example, as per a March 2022 article published by We Are Social, a socially led creative agency headquartered in the US, the global mobile user base stands at 5.22 billion, making up 66% of the world’s populace. In addition, Catch Connect, an Australian mobile plans provider, reported in April 2022 that 79.60% of Australia’s entire population use a smartphone. At present, the predicted number of smartphone users is set to hit 2.8 million by 2022. Hence, the mounting smartphone penetration is fuelling the expansion of women’s digital health.

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How Will the Growth Rate of theWomen’s Digital Health Market Impact Industry Trends by 2034?

The size of the women’s digital health market has seen a meteoric increase in recent years. It is expected to escalate from $3.65 billion in 2024 to $4.38 billion in 2025, fueled by a compound annual growth rate (CAGR) of 20.1%. Factors contributing to this significant growth during the historical period include robust economic expansion in developing markets, the widespread use of smartphones, higher healthcare expenditure, and a surging need for fertility and pregnancy tracking.

In the upcoming years, the market size for women’s digital health is anticipated to witness a massive surge, eventually reaching $9.5 billion in 2029 with a compound annual growth rate (CAGR) of 21.3%. The projected growth in this period can be attributed to factors such as the growing adoption of digital health solutions, a rise in chronic diseases among women, an increase in preventive health care practices, and fast-paced urbanisation. It is predicted that the key trends during this forecast period will be centred around emphasizing artificial intelligence (ai) in order to offer trustworthy services to clients and to fortify their position in the market, launching fresh women healthcare programs to deliver digital services in the market, offering new healthcare mobile apps for credible customer services, and raising their investments to broaden their product portfolio and boost their revenues.

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What Are the Most Significant Market Trends Transforming theWomen’s Digital Health Market?

Leading businesses in the women’s digital health market are prioritizing the implementation of highly advanced technologies, such as the digital health passport initiative, to upgrade access to personalized healthcare. The digital health passport initiative is a digitally crafted platform that enables individuals to handle and securely distribute their health data. For example, Algorand, a foundation based in Singapore, in partnership with the Self-Employed Women’s Association (SEWA), rolled out a Digital Health Passport initiative in July 2024. This initiative is meant to improve the accessibility of healthcare to women who are part of the informal economy. This scheme is derived from Algorand’s AlgoBharat operation in India, leveraging blockchain technology to craft safe, unalterable records of women’s healthcare credentials. Women can retrieve their digital health passports through SEWA Shakti Kendras. These Kendras also provide assistance to women in terms of healthcare services navigation and registration in health programs like Ayushman Bharat.

What Are the Top Market Players Propelling the Growth of theWomen’s Digital Health Industry?

Major companies operating in the women’s digital health market include Flo Health Inc, Garmin Ltd, Natural Cycles, Nuvo, Elvie,Advantia Health, Bellabeat, Clue by Biowink, MobileODT Ltd., Glow, Pristyn Care, Celes Care, Veera Health, curara, Beijing Amcare Medical Management Co Ltd, Ping An Good Doctor, Jianke, Biowink GmbH, Ava AG, Babylon Health, Hims & Hers Health, Inc, The Women’s Wellness Centre, Elara Health, myGynaeDoc, Maven Clinic, Kindbody, Allara Health, Tia, BioMilq, Oula, Elvie, 1DOC3, doc-doc, Hera Med Ltd, Vezeeta, Altibbi, Okadoc, Health at Hand, DabaDoc, Meddy, Healthigo, Flying Doctors, bimaAFYA

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Which Primary Segments of the Women’s Digital Health Market Are Driving Growth and Industry Transformations?

The women’s digital health market covered in this report is segmented –

1) By Type: Mobile Apps, Wearable Devices, Diagnostic Tools, Other Types Consumable, Instruments, Services

2) By Component: Software, Services, Hardware

3) By Application: Reproductive Health, General Healthcare, Wellness, Pregnancy, Nursing Care, Pelvic Care

Subsegments:

1) By Mobile Apps: Health and Fitness Apps, Menstrual Tracking Apps, Mental Health Apps, Pregnancy And Parenting Apps

2) By Wearable Devices: Fitness Trackers, Smartwatches, Health Monitoring Devices

3) By Diagnostic Tools: At-home Testing Kits, Telehealth Platforms for Diagnostics, Remote Monitoring Tools

4) By Other Types Consumable: Health Supplements, Wellness Products, Personal Care Products

5) By Instruments: Health Monitoring Devices, Diagnostic Tools

6) Services: Telemedicine Services, Health Coaching Platforms, Educational Services

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Which Regions Are Key Players in the Growth of the #What Major Innovations Are Driving the Accelerated Growth of the Women’s Digital Health Market?# Market?

North America was the largest region in the women’s digital health market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the women’s digital health market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

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