Discover trends, market shifts, and competitive outlooks for the women’s digital health industry through 2025-2034 with The Business Research Company’s reliable data and in-depth research

What Are the Projected Market Size and Growth Rates for the Women’s Digital Health Market From 2025 To 2029?

The market size for digital health for women has seen remarkable growth in the past few years. It’s anticipated to surge from $3.65 billion in 2024 to $4.38 billion in 2025, demonstrating a compound annual growth rate (CAGR) of 20.1%. Factors contributing to the growth during the historical period include substantial economic advancements in emerging markets, the widespread adoption of smartphones, enhanced health expenditure and a growing need for pregnancy and fertility surveillance.

The market size for women’s digital health is anticipated to experience a significant surge in the coming years. By 2029, this market is projected to reach $9.5 billion with a 21.3% compound annual growth rate (CAGR). The uptrend in the projection period is due to the expanding utilization of digital health tools, escalating incidences of chronic health issues among women, an upswing in preventive healthcare practices, and swift urbanization. Key trends during the forecast period comprise an emphasis on implementing artificial intelligence (AI) to deliver dependable services to consumers and fortify their market stance, initiating new women’s healthcare initiatives to offer digital services in the marketplace, launching innovative healthcare mobile apps to assure reliable services to their consumers, and increased investments to broaden their product range and fuel revenue.

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What are the Fundamental Drivers and Innovations Shaping the Women’s Digital Health Market?

The increase in mobile phone usage is set to spur on the expansion of digital health for women. The term “smartphone penetration” speaks to the proportion of individuals who own and utilize smartphones. Numerous women now use smartphone applications to manage and monitor various aspects of their health, such as menstrual cycles, pregnancy, and fertility. As mobile device usage grows, women are gaining the ability to conveniently access health resources and information, fostering an increased proactive mentality towards their health. For example, an article published by We Are Social, an American socially-led creative agency, in March 2022 stated that 5.22 billion mobile users exist globally, equivalent to 66% of the world’s population. Additionally, Catch Connect, an Australia-based provider of mobile plans, reported in April 2022 that 79.60% of Australia’s total population use a smartphone. The current projection estimates smartphone users to reach 2.8 million by 2022. Thus, the increased smartphone penetration stimulates the expansion of digital health for women.

How Is the Women’s Digital Health Market Segmented?

The women’s digital health market covered in this report is segmented –

1) By Type: Mobile Apps, Wearable Devices, Diagnostic Tools, Other Types Consumable, Instruments, Services

2) By Component: Software, Services, Hardware

3) By Application: Reproductive Health, General Healthcare, Wellness, Pregnancy, Nursing Care, Pelvic Care

Subsegments:

1) By Mobile Apps: Health and Fitness Apps, Menstrual Tracking Apps, Mental Health Apps, Pregnancy And Parenting Apps

2) By Wearable Devices: Fitness Trackers, Smartwatches, Health Monitoring Devices

3) By Diagnostic Tools: At-home Testing Kits, Telehealth Platforms for Diagnostics, Remote Monitoring Tools

4) By Other Types Consumable: Health Supplements, Wellness Products, Personal Care Products

5) By Instruments: Health Monitoring Devices, Diagnostic Tools

6) Services: Telemedicine Services, Health Coaching Platforms, Educational Services

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Which Regions Are Driving the Next Phase of the Women’s Digital Health Market Growth?

North America was the largest region in the women’s digital health market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the women’s digital health market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

What Key Trends Are Shaping the Future of the Women’s Digital Health Market?

Leaders in the female digital health industry are putting their efforts into creating technological solutions that allow easy access to personalized health services, such as the digital health passport initiative. The digital health passport initiative is a specially designed digital platform that facilitates secure, efficient management and sharing of personal health records. For instance, in July 2024, Algorand, a foundation based in Singapore, teamed up with the Self-Employed Women’s Association (SEWA) to initiate a Digital Health Passport scheme aimed at improving women’s access to healthcare in the informal sector. As part of Algorand’s AlgoBharat campaign in India, the initiative uses blockchain technology for the creation of secure and indisputable records of women’s health credentials. These digital health passports are accessible via SEWA Shakti Kendras helping women to navigate healthcare services and participate in programs like Ayushman Bharat.

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How Is the Women’s Digital Health Market Defined and What Are Its Core Parameters?

Women’s digital health refers to the use of digital technologies to address the unique health needs and concerns of women. These technologies aim to improve access to healthcare, empower women to take control of their health and provide personalized care.

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