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What is the Expected Growth Rate of the Women’s Digital Health Market Based on Industry Projections?

The market size for women’s digital health has seen massive expansion in the recent past. The sector is projected to escalate from a worth of $3.65 billion in 2024 to $4.38 billion in 2025, with a compound annual growth rate (CAGR) standing at 20.1%. Factors contributing to this growth during the historic timeframe include robust economic progression in developing markets, greater adoption of smartphones, enhanced expenditure on healthcare, and a growing need for monitoring pregnancy and fertility.

The size of the women’s digital health market is projected to experience significant expansion in the coming years, with an expected value of $9.5 billion in 2029, reflecting a compound annual growth rate (CAGR) of 21.3%. Factors contributing to this anticipated growth during the forecast period include the heightened utilization of digital health solutions, escalating chronic diseases prevalence among women, surge in preventive healthcare measures, and fast-paced urbanization. Key trends predicted for this time frame involve the emphasis on artificial intelligence (AI) to ensure the reliability of services and solidify market standing, the focus on initiating new women’s healthcare programs to deliver digital services in the market, the strategy to roll out new healthcare mobile applications to ensure service reliability, and the drive to boost investments for product range expansion and revenue growth.

Which Major Market Drivers Are Expected to Boost the women’s digital health Market’s Growth Potential?

The anticipated increase in smartphone usage is believed to fuel the expansion of women’s digital health. The term smartphone penetration denotes the proportion of the population that owns and operates smartphones. Smartphone applications are becoming increasingly prevalent in women’s health, serving as a portal to a diverse array of health-related information, from monitoring menstrual cycles to managing pregnancy and fertility. As the use of mobile devices surges, women have easier access to health data and resources at their fingertips, leading to a more proactive stance on health management. For example, according to a March 2022 article published by We Are Social, a socially-led creative agency based in the US, the global count of mobile users is 5.22 billion, accounting for 66% of the world’s population. Furthermore, Catch Connect, an Australian mobile plans provider, reported in April 2022 that 79.60% of Australia’s total population utilizes a smartphone. The expectation is that the number of smartphone users will hit 2.8 million by 2022. Hence, the increasing smartphone penetration is boosting the growth of women’s digital health.

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What Companies Are At the Forefront of Innovation in the Women’s Digital Health Market?

Major companies operating in the women’s digital health market include:

• Flo Health Inc_x000D_

• Garmin Ltd_x000D_

• Natural Cycles_x000D_

• Nuvo_x000D_

• Elvie_x000D_

How Are Emerging Trends in Consumer Behavior Affecting the Women’s Digital Health Market?

The primary players in the women’s digital health market are zeroing in on offering advanced technological solutions, such as the Digital Health Passport initiative, in order to improve access to personalized healthcare services. The Digital Health Passport Initiative is a digitally designed platform that enables people to securely and efficiently control and share their health data. For instance, in July 2024, Algorand, a foundation based in Singapore, along with the Self-Employed Women’s Association (SEWA), launched the Digital Health Passport initiative. This initiative aims to boost healthcare accessibility for women working in the informal sector. This move is a part of Algorand’s AlgoBharat initiative in India, leveraging blockchain technology to create secure, tamper-resistant records of women’s health credentials. Women can gain access to their digital health passports via SEWA Shakti Kendras, which assist in navigating health services and signing up for schemes like Ayushman Bharat.

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Which Market Segments Are Driving Strategic Growth and Trends in the Women’s Digital Health Market?

The women’s digital health market covered in this report is segmented –

1) By Type: Mobile Apps, Wearable Devices, Diagnostic Tools, Other Types Consumable, Instruments, Services

2) By Component: Software, Services, Hardware

3) By Application: Reproductive Health, General Healthcare, Wellness, Pregnancy, Nursing Care, Pelvic Care

Subsegments:

1) By Mobile Apps: Health and Fitness Apps, Menstrual Tracking Apps, Mental Health Apps, Pregnancy And Parenting Apps

2) By Wearable Devices: Fitness Trackers, Smartwatches, Health Monitoring Devices

3) By Diagnostic Tools: At-home Testing Kits, Telehealth Platforms for Diagnostics, Remote Monitoring Tools

4) By Other Types Consumable: Health Supplements, Wellness Products, Personal Care Products

5) By Instruments: Health Monitoring Devices, Diagnostic Tools

6) Services: Telemedicine Services, Health Coaching Platforms, Educational Services

What Regions Are Propelling Growth in the Women’s Digital Health Industry?

North America was the largest region in the women’s digital health market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the women’s digital health market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

How Is the Women’s Digital Health Market Categorized and Defined in the Industry?

Women’s digital health refers to the use of digital technologies to address the unique health needs and concerns of women. These technologies aim to improve access to healthcare, empower women to take control of their health and provide personalized care.

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