Women’s Health App Market Forecast 2025-2034: Growth Dynamics, Emerging Trends, and Strategic Opportunities
2025 Market Reports Update: Market Size Forecasts to 2034, Key Trends, Leading Players, and Top Regions – Get Ahead of the Competition Today!
What External and Internal Drivers Are Contributing to the Growth of theWomen’s Health App Market?
The rising adoption of smartphones is expected to propel the growth of the women’s health app market. Smartphones allow women to access health information, track metrics, and use health apps at any time. The widespread use of smartphones is driven by technological advances, lower costs, and increasing digital services. For instance, in March 2024, ConsumerAffairs reported that smartphone ownership in the U.S. rose to 92% in 2023, up from 86% in 2022. Therefore, the increasing adoption of smartphones is driving the women’s health app market.
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#How Does the ProjectedWomen’s Health App Market Growth Compare Over the Forecast Period?
The women’s health app market size will grow from $4.68 billion in 2024 to $5.78 billion in 2025, at a CAGR of 23.6%. The growth can be attributed to increased awareness, greater internet penetration, lifestyle changes, rising healthcare costs, and government initiatives.
The women’s health app market is projected to reach $13.37 billion in 2029, growing at a CAGR of 23.3%. Growth is driven by personalization, wearable device integration, telemedicine, mental health focus, and healthcare access equity. Trends include fertility tracking, menopause management, community support, data privacy, and evidence-based content.
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Which Upcoming Market Trends and Innovations Are Set to Influence theWomen’s Health App Market’s Path Forward?
Major companies in the women’s health app market are developing innovative products like smart rings to offer advanced features. A smart ring is a wearable device that tracks physical activity, sleep, and other health metrics, helping women maintain a healthy lifestyle. For example, in January 2024, Movano Health, a US-based healthcare solutions provider, launched the ‘Evie’ smart ring. The Evie Ring offers medical-grade health data, personalized insights through a mobile app, and focuses on women’s health with a unique design and female-specific data interpretation.
Who Are the Dominant Market Players Pushing the Boundaries of theWomen’s Health App Market?
Major companies operating in the women’s health app market are Apple Inc., Fitbit Inc., Babylon Health, Emme Inc., DotDash, Gladstone International Ltd., Flo Health Inc., Withings Health Solutions, Nurx Inc., Peanut App Ltd., Natural Cycles Nordic AB, Wildflower Health, HelloBaby Inc., Rosy Wellness Inc., Clue Inc., Evvy Inc., Kindara Inc., Ava AG, Femtech Collective Inc., FertilityIQ, Kegg Inc., Tia Health, Glow Inc., Keela Health Inc., Maya Health Inc.
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What Are the Core Segments of the Women’s Health App Market, and How Do They Contribute to Growth?
The women’s health app market covered in this report is segmented –
1) By Type: Menstrual Health, Pregnancy Monitoring, Fertility Monitoring, Breastfeeding Management, Gynecological Health, Other Types
2) By Modality: Smartphone, Tablet, Other Modalities
3) By Age: Adolescent, Adult, Geriatric
4) By Application: General Healthcare And Fitness, Reproductive Health, Lifestyle Management, Disease Management, Other Applications
Subsegments:
1) By Menstrual Health: Period Tracker, Ovulation Calendar, Pms Management, Pregnancy Monitoring
2) By Pregnancy Monitoring: Pregnancy Trackers, Contraction Timer, Baby Growth Tracker
3) By Fertility Monitoring: Ovulation Prediction, Fertility Tracker, Basal Body Temperature (Bbt) Monitoring
4) By Breastfeeding Management: Milk Supply Tracker, Feeding Timer, Nursing Log
5) By Gynecological Health: Pelvic Health Trackers, Cervical Health Trackers, Uterine Health Monitoring
6) By Other Types: General Health Trackers, Mental Health Apps, Exercise And Diet Apps
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What Regions Are Dominating the Women’s Health App Market Growth?
North America was the largest region in the women’s health app market in 2023. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the women’s health app market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
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