How is the Multivitamin Capsules And Tablets Market Poised for Growth: Trends and Opportunities Through 2034
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How has the multivitamin capsules and tablets market grown in recent years?
In recent years, the market size for multivitamin capsules and tablets has seen significant growth. The market is set to expand from $28.49 billion in 2024 to $30.26 billion in 2025, indicating a compound annual growth rate (CAGR) of 6.2%. Several factors have contributed to this growth in the historical period, including heightening health awareness, the evolution and expansion of the pharmaceutical industry, the growth of dietary supplements, increased spending on healthcare, and the surge in health worries owing to the COVID-19 pandemic.
How is the multivitamin capsules and tablets market size expected to evolve during the forecast period?
The market size of laboratory centrifuges is expected to witness significant expansion in the coming years. It is estimated to reach $2.16 billion by 2029, registering a compound annual growth rate (CAGR) of 6.6%. Factors contributing to the growth for the forecast period include the integration of data analytics, an increase in point-of-care testing, increased investments in life sciences, attention towards bioprocessing and biopharmaceuticals, and a shift to personalized medicine. The upcoming trends for the forecast period entail focus on user experience, embracing disposable technologies, remote supervision and connectivity, incorporation of safety features, and the enhancement of customization and modularity.
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Which key drivers are propelling the multivitamin capsules and tablets market’s growth?
The growth of the multivitamin capsules and tablets market is being fueled by a heightened awareness of health among individuals. Doctors often recommend multivitamin tablets or capsules to counter or prevent vitamin deficiency, brought about by inadequate diet, specific health conditions, or during pregnancy, as they are enriched with various vitamins typically sourced from food and other natural elements. The COVID-19 pandemic has further escalated the demand for multivitamins due to emerging health apprehensions. For instance, a study conducted by the International Food Information Council, a US nonprofit consumer research group, in May 2022 revealed a 52% increase in the count of Americans adhering to dietary routines and eating habits from 2021 to 2022. Consequently, this growing health awareness is anticipated to propel the multivitamin capsules and tablets market in the forthcoming period.
What are the market segments in the multivitamin capsules and tablets industry?
The multivitamin capsules and tablets market covered in this report is segmented –
1) By Type: Multivitamins Tablets, Multivitamins Capsules
2) By Distribution Channel: Store Based, Non-Store Based
3) By Application: Energy And Weight Management, General Health, Bone And Joint Health, Gastrointestinal Health, Immunity, Cardiac Health, Diabetes, Anti-Cancer, Other Applications
4) By End User: Adults, Geriatric, Pregnant Women, Children, Infants
Subsegments:
1) By Multivitamins Tablets: Chewable Tablets, Effervescent Tablets, Coated Tablets, Standard Tablets
2) By Multivitamins Capsules: Softgel Capsules, Hard Capsules, Liquid-Filled Capsules
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Which leading companies are shaping the growth of the multivitamin capsules and tablets market?
Major companies operating in the multivitamin capsules and tablets market include Abbott Laboratories, Otsuka Holdings Co., Glaxosmithkline Plc, Bayer, Natures Bounty Co., Glanbia Plc, Nu Skin Entreprises, Arkopharma, Nutramarks, Nestle S.A, Usana Health Sciences Inc, Cipla Ltd, Lasons India Pvt. Ltd, VOOST, Berocca, Blackmores, Swisse, Nature’s Way, Centrum, Cenovis, MuscleBlaze MB-Vite, HK Vitals, Rainbow Light, One A Day Men’s Multivitamin, CSPS Pharmaceutical, Zhejiang NHU, G&G, Simply Supplements, Evolution Organics, Nutri-Link, BioCare, Naturex, Microphyt, Ynsect, Olygose, VTF, Solgar, Evalar, Biovea, Mcepharma, Terezia, Archer Daniels Midland Company, Herbalife Ltd, NBTY, Inc, Forever Living, Grupo Omnilife, Shaklee Corporation, American Health Inc, Atrium Innovations, Pfizer, Inc, NOW Foods, HealthVit, Nature Made, GNC Holdings, Inc, Merck KGaA, Ascendis Health, Inova Pharmaceuticals, Vital Health Foods, Vitabiotics Ltd, Adcock Ingram, SA Natural Products, Beauty Gen, BSN, Grenade, Nature’s Nutrition, NPL, PharmaFreak.
What key trends are currently impacting the multivitamin capsules and tablets market’s development?
The trend toward flavored gummy vitamins, favored among consumers of all ages, is redefining the multivitamin capsules and tablets industry. There is a growing consumer trend towards seeking more engaging and convenient ways to intake supplements, with flavored gummy vitamins emerging as a preferred option. One illustration of this was seen in May 2023 when SmartyPants Vitamins, a US-based gummy multivitamins company, introduced a new range of gelatin-free multivitamin gummies that are being sold in Walmart. These vegetarian-friendly gummies are made from pectin extracted from citrus fruits and apples and are ideal for people who avoid gelatin for dietary or religious purposes. The redesigned Kids & Toddler gummies carry less sugar than the leading market contenders, positioning them as a healthier alternative.
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Which geographic areas are influencing the growth of the multivitamin capsules and tablets market?
Asia-Pacific was the largest region in the multivitamin capsules and tablets market in 2024. North America was the second-largest market in the multivitamin capsules and tablets market. The regions covered in the multivitamin capsules and tablets market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
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