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How has the market grown in recent years?

The market size for stoma or ostomy care has seen significant growth in the past few years. It is predicted to rise from $3.69 billion in 2024 to $3.90 billion in 2025, demonstrating a compound annual growth rate (CAGR) of 5.8%. The growth observed in the historic period is linked to a rise in cases of colorectal and bladder cancer, an increase in inflammatory bowel diseases (IBD), the development of home healthcare services tailored to ostomy patients, heightened awareness campaigns, and the growth of online sales channels.

How is the market size expected to evolve during the forecast period?

In the coming years, a substantial increase is expected in the stoma or ostomy care market size. A growth to $4.83 billion is projected by 2029, with a compound annual growth rate (CAGR) of 5.5%. This development in the forecast period is attributable to the rising frequency of inflammatory bowel diseases, an increasing aged population globally, the expansion of home healthcare services for ostomy patients, heightened understanding of stoma care and ostomy products, and the prioritization of patient-centric care. Noteworthy trends in the projected period encompass progress in ostomy care products, the blending of virtual fitness trends, the introduction of intelligent technology, alliances and cooperative partnerships, and the inclusion of AI in product advancement.

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What key factors are fueling the growth of the market?

The surge in cases of colorectal cancer is predicted to be a significant driver of growth in the stoma or ostomy care market. Colorectal cancer is a type of cancer that originates in the colon or rectum, both of which are components of the digestive system. The increasing incidences of this cancer can be attributed to factors such as an aging population, changing dietary habits such as increasing consumption of processed foods, lifestyle changes including more sedentary behavior, and genetic predisposition. The role of stoma or ostomy care in dealing with colorectal cancer is significant, as it offers vital support through the use of ostomy bags, skin barriers, and other accessories that assist in waste management, infection prevention, and improving patient comfort. This makes appropriate post-operative care and lifestyle adjustments essential for enhancing quality of life after treatment. For instance, projections from the American Cancer Society, a professional organization based in the U.S., indicate an estimated 152,810 new diagnoses of colorectal cancer (81,540 in men, 71,270 in women) are anticipated in January 2024. It remains the second most common cause of cancer-related deaths in the U.S., with the number of fatalities rising to 53,010 from 52,550 in 2023. As such, the rising incidence of colorectal cancer is fuelling the expansion of the stoma or ostomy care market.

What are the market segments in the industry?

The stoma or ostomy care market covered in this report is segmented –

1) By Product Type: Ostomy Bags, Skin Barriers, Pastes And Powders, Other Accessories

2) By Surgery Type: Ileostomy, Colostomy, Urostomy

3) By System Type: One-piece System, Two-piece System

4) By End User: Hospitals, Home Care Settings, Ambulatory Surgical Centers (ASCs), Clinics

Subsegments:

1) By Ostomy Bags: One-Piece Systems, Two-Piece Systems, Drainable Bags, Closed Bags

2) By Skin Barriers: Solid Skin Barriers, Moldable Skin Barriers, Extended Wear Skin Barriers

3) By Pastes And Powders: Stoma Pastes, Stoma Powders, Barrier Rings

4) By Other Accessories: Adhesive Removers, Belt And Straps, Deodorizers, Cleansing Wipes

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Which leading companies are shaping the growth of the market?

Major companies operating in the stoma or ostomy care market are 3M Company, Henkel AG, B. Braun SE, Smith & Nephew plc, Coloplast Corporation, ConvaTec Group PLC, Salts Healthcare Ltd., Hollister Incorporated, Cymed Inc., Marlen Manufacturing & Development Company, ALCARE Co. Ltd., Welland Medical Limited, Perma-Type Company Inc., EuroMed Inc., Nu-Hope Laboratories Inc., Torbot Group Inc., OstomyCure AS, OxMed International GmbH, Trio Healthcare Ltd., Genairex Inc., NB Products Inc.

What key trends are currently impacting the market’s development?

Significant businesses in the stoma or ostomy care market are concentrating on innovative technology, like customizable convexity designs, in their aim to deliver superior quality solutions for ostomy patients. These solutions, equipped to prevent leakages and increase comfort across varying body types and stoma shapes, are optimised by the ability to adjust tension location and the depth of the convex in ostomy barriers, thus allowing a tailored fit for improving stoma protrusion, skin smoothing, and overall user comfort. For example, in April 2024, Esteem Body with Leak Defense, a one-piece soft convexity ostomy system was introduced in the U.S by Convatec Group, a medical device company headquartered in the UK. This was designed for a diverse range of body types and stoma shapes, with enhanced adhesives, a variety of convexity options, and a unique ‘8-shape’ pouch, all of which aim to enhance comfort, security, and prevent leaks.

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Which geographic areas are influencing the growth of the market?

North America was the largest region in the stoma or ostomy care market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the stoma or ostomy care market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

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