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How Is The Mineral Supplements Market Expected To Grow In Terms Of Size?

The growth of the mineral supplements market has been robust in the past few years, expanding from a value of $16.58 billion in 2024 to a predicted $17.73 billion in 2025 at a compound annual growth rate (CAGR) of 6.9%. Factors contributing to this historic period of growth include enhanced health and wellness consciousness, an increase in mineral deficiencies, an aging population, a rise in proactive healthcare, and shifts in dietary patterns and lifestyles.

The market for mineral supplements is anticipated to experience considerable expansion in the upcoming years. The market is projected to reach a valuation of $23.06 billion by 2029, climbing at a compound annual growth rate (CAGR) of 6.8%. The ascension during the forecast period is linked to the emerging trend of personalized nutrition, growth in customer inclination towards organic and natural items, an increase in disposable earnings in burgeoning markets, focus on explicit labeling and product tracking, and a surge in consumer concern for sustainability and morally sourced goods. Noteworthy trends during the predicted period are the growth in plant-based mineral supplements, development of specialized mineral blends catering to particular demographics, the introduction of innovative delivery techniques like gummies and soluble tablets, the rise of customized mineral supplement answers adapted to specific requirements, and an intensified interest in ingredients backed by scientific evidence and research.

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What Are The Primary Factors Supporting The Mineral Supplements Market Expansion?

The mineral supplement market is anticipated to grow due to a rise in sports and fitness activities. These activities encompass various physical pursuits aimed to enhance health, athletic performance, and physical conditioning. The surge in these activities can be attributed to a heightened awareness of health benefits, accessibility to health facilities, and societal focus on wellness. Mineral supplements serve to supplement a balanced diet and cater to the increased mineral requirements of athletes and fitness enthusiasts involved in intense or sustained physical exertion. For example, in February 2023, the Sports and Fitness Industry Association (SFIA), a non-profit organization based in the US, reported that 77.6% of the American population, equating to 236.9 million individuals, engaged in at least one sports activity in 2022. This figure represented a 1.9% increase from 2021. Additionally, Pickleball’s popularity has significantly soared, solidifying its position as America’s fastest-growing sport. Participation in Pickleball nearly doubled in 2022, marking an 85.7% annual increase and a staggering 158.6% growth over three years. Consequently, the mineral supplements market is being propelled by the uptick in sports and fitness activities.

Which Segmentation Factors Are Critical In The Mineral Supplements Market Analysis?

The mineral supplements market covered in this report is segmented –

1) By Product: Calcium, Magnesium, Iron, Potassium, Zinc, Chromium, Selenium, Other Products

2) By Formulation: Capsule, Tablet, Powder, Liquid Or Gel, Other Formulations

3) By Sales Channel: Pharmacies And Drug Stores, Supermarkets And Hypermarkets, Online Channels

4) By Application: General Health, Bone And Joint Health, Gastrointestinal Health, Immunity, Other Applications

5) By End Use: Adults, Geriatric, Pregnant Women, Children, Infants

Subsegments:

1) By Calcium: Calcium Carbonate, Calcium Citrate, Calcium Gluconate, Calcium Lactate

2) By Magnesium: Magnesium Citrate, Magnesium Oxide, Magnesium Glycinate, Magnesium Sulfate

3) By Iron: Ferrous Sulfate, Ferrous Fumarate, Ferrous Gluconate, Iron Polysaccharide Complex

4) By Potassium: Potassium Chloride, Potassium Citrate, Potassium Gluconate

5) By Zinc: Zinc Gluconate, Zinc Sulfate, Zinc Picolinate, Zinc Acetate

6) By Chromium: Chromium Picolinate, Chromium Chloride, Chromium Nicotinate

7) By Selenium: Selenium Methionine, Sodium Selenite, Selenomethionine

8) By Other Products: Manganese Supplements, Copper Supplements, Iodine Supplements, Phosphorus Supplements

What Are The Dominant Trends Currently Seen In The Mineral Supplements Market?

Businesses in the mineral supplements sector are focusing on creating novel oral nutrition supplements (ONS) to satisfy changing consumer needs and preferences. ONS, also known as oral liquid supplements, are food products made to offer extra nutrition, energy, and calories to people who may struggle to fulfill their dietary needs. For example, in May 2023, Arla Foods Ingredients, a Denmark-based company providing ingredients for infant nutrition, medical uses, and sports nutrition, unveiled a new line of juice-style ONS, a new formulation aimed at boosting protein content in medical nutrition. The ONS juice-style beverages by Arla Foods Ingredients are a unique nutritional beverage offering 7% more protein without compromising on flavor or mouthfeel. It contains Lacprodan BLG-100 known for its 100% pure beta-lactoglobulin with an outstanding nutritional profile. Moreover, the new formulation is devoid of fat, and the use of BLG-100 enables a product with low viscosity and stability throughout its shelf life. It also exhibits less astringency than conventional ONS juice-style products and offers a more enjoyable texture, which promotes adherence to medical nutrition.

Which Players Are Shaping The Competitive Landscape Of The Mineral Supplements Market?

Major companies operating in the mineral supplements market are Cargill Incorporated, Nestlé S.A., Archer Daniels Midland Company, Pfizer Inc., BASF SE, Bayer AG, Sanofi SA, Abbott Laboratories, GlaxoSmithKline PLC, Otsuka Holdings Co. Ltd., DSM (Koninklijke DSM NV), Amway Corp., Glanbia plc., Orkla, Herbalife International of America Inc., GNC Holdings Inc., Kirkland Signature, Nature’s Way Products LLC, Atrium Innovations Inc., Omega Protein Corporation, NOW Health Group Inc., Ricola, Himalaya Wellness Company, Blackmores Limited, Vitabiotics Ltd., MegaFood, Bio Botanica Inc., Pharmavite LLC

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Which Region Is Likely To Register The Fastest Growth In The Mineral Supplements Market?

North America was the largest region in the mineral supplements market in 2024. The regions covered in the mineral supplements market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

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