Veterinary Healthcare

Future Growth Forecast For The Pet Oral Care Products Global Market 2023-2032

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 The global pet oral care products market is on the rise, poised to grow from $1.85 billion in 2022 to $1.96 billion in 2023, with a commendable compound annual growth rate (CAGR) of 5.91%. Projections indicate that by 2027, the market will have reached a substantial size of $2.50 billion, boasting a CAGR of 6.28%. In this blog, we’ll delve into the factors driving this market’s expansion, the role of product innovation, and key players shaping the industry.

Healthy Smiles: Addressing Pet Dental Disease
One significant driver of the pet oral care products market is the high prevalence of dental diseases in pets. Dental diseases in pets encompass a range of conditions affecting their oral cavity, from teeth and gums to supporting structures. These conditions can result in discomfort, pain, and potential health complications. Pet oral care products play a vital role in maintaining good oral hygiene, preventing dental diseases, and freshening pets’ breath.

For example, a survey conducted by the Royal Veterinary College (RVC) in August 2021 revealed that approximately one in eight dogs (12.5%) suffered from dental issues annually, affecting around 2,797 dogs. The high prevalence of dental diseases in pets underscores the market’s growth potential.

Key Players in the Pet Oral Care Products Market
The pet oral care products market is influenced by major players committed to improving pet dental health and advancing the industry. Key industry players include:

  • Unilever
  • Mars Incorporated
  • Henkel AG
  • Boehringer Ingelheim International GmbH
  • Nestlé Purina PetCare Company
  • Colgate-Palmolive Company
  • Kao Corporation
  • Central Garden & Pet Company
  • Hill’s Pet Nutrition Inc.
  • Blue Buffalo Co. Ltd.
  • Virbac Corporate

These industry leaders play a pivotal role in shaping the pet oral care products market and driving its growth.

Innovation Takes the Lead
One prominent trend in the pet oral care products market is product innovation. Major companies operating in this market are actively working on the development of new products to sustain their position. An example of this trend is the launch of two new supplements by TEEF for Life in January 2023:

  1. Selective Microbial Metabolism Regulation Technology (SMMRT): This supplement has been clinically shown to increase healthy bacteria and inhibit the growth of germs associated with tooth disease in both humans and animals.
  2. Protektin42TM: Designed to address the underlying causes of gum disease, tooth decay, and bad breath in dogs, Protektin42 is a pre-and postbiotic supplement made with human-grade, plant-derived components.

Both supplements offer innovative solutions to promote oral health in pets, addressing the core issues of dental health and hygiene.

Pet Oral Care Products Market Segmentation to Cater to Diverse Needs

The pet oral care products market caters to diverse requirements with a range of segmentation options, including:

1) By Product Type:

  • Toothpaste
  • Toothbrushes
  • Dental Wipes
  • Dental Chews
  • Oral-Care Food Additives
  • Oral-Care Water Additives
  • Other Products

2) By Pet Type:

  • Dogs
  • Cats
  • Other Pets

3) By Distribution Channel:

  • Supermarkets and Hypermarkets
  • Online Channels
  • Specialized Pet Shops
  • Veterinary Channels
  • Other Distribution Channels

4) By Application:

  • Residential
  • Commercial

5) By End-Use:

  • Veterinary Hospitals
  • Private Clinics
  • Home Care
  • Colleges and Universities

Global and Regional Dynamics
In 2022, North America took the lead in the pet oral care products market, reflecting its prominence in the industry. However, as the market grows, diverse regions are expected to contribute to its development, with Asia-Pacific anticipated to be the fastest-growing region in the forecast period.

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The Pet Oral Care Products Global Market Report 2023  provides a comprehensive overview on the pet oral care products market size, trends and drivers, opportunities, strategies, and companies analysis. Through our reports businesses can effectively analyze data and frame well-informed strategies

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