Global Rhytidectomy Market
Medical Equipment

Global Rhytidectomy Market Overview 2024: Size, Drivers, And Trends

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Rising Cosmetic Procedure Demand Fueling Growth In The Rhytidectomy Market

  • Increasing demand for cosmetic procedures propels the rhytidectomy market.
  • Rhytidectomy, a cosmetic surgery, targets aging signs on the neck and face.
  • Surge in cosmetic procedures drives demand for rhytidectomy.
  • Example: AAFPRS reported a 40% increase in facial plastic surgery treatments in 2021.

Key Players in the Market

  • Major companies include Piedmont Plastic Surgery & Dermatology, The Plastic Surgery Center, and others.
  • These companies play a crucial role in providing rhytidectomy procedures worldwide.

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Technological Innovations Driving Rhytidectomy Market Growth

  • Technological advancements are a key trend in the market.
  • Example: BTL Aesthetics introduced Emface, a non-invasive facial treatment using HIFEM technology.
  • Emface aims to reduce wrinkles and sagging skin through muscle stimulation.

Strategic Acquisitions Bolster Industry Presence

  • Athenix acquired Marina Plastic Surgery and MedSpa to strengthen its plastic surgery offerings.
  • The move enhances Athenix’s position in the plastic surgery industry.

Market Segmentation

  1. By Type: Traditional Facelift, SMAS Facelift, Deep Plane Facelift, and more.
  2. By Age: Segmented by age groups ranging from 30 to 70+ years.
  3. By Area of Treatment: Includes mandibular, chin, nasal, jaw, and injectable treatments.
  4. By End User: Hospitals, clinics, and other end users.

Regional Insights

  • North America led the rhytidectomy market in 2023.
  • Asia-Pacific is anticipated to be the fastest-growing region during the forecast period.

Future Growth Prospects

  • The rhytidectomy market is expected to grow from $2.63 billion in 2023 to $2.83 billion in 2024.
  • Forecast predicts growth to $3.7 billion in 2028, driven by consumer confidence and health trends.
  • Major trends include celebrity endorsements, demand among younger demographics, and a cultural shift in aging perceptions.


  • The rhytidectomy market demonstrates robust growth driven by increasing demand for cosmetic procedures.
  • Technological innovations and strategic acquisitions further fuel industry expansion.
  • Segmentation by type, age, area of treatment, and end user provides insights into market dynamics.
  • As consumer confidence rises and social media influences beauty trends, the market is poised for substantial growth, especially in regions like Asia-Pacific.
  • Continued advancements and evolving consumer preferences will shape the future landscape of the rhytidectomy market.

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